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Our Story

sepia-moon began as a single regional newspaper in Queensland, founded by journalists who believed local stories deserved national attention. Over the years, that commitment to authentic storytelling expanded into a network spanning print, digital, and multimedia platforms.

Today, our publications reach millions of readers monthly. Yet the founding principle remains unchanged: every story matters, and every reader deserves journalism they can trust.

We have grown not by chasing trends, but by consistently delivering value to our audiences and partners. That approach has earned us a reputation as one of Australia's most reliable independent media groups.

Editorial team in modern newsroom

Our Core Values

The principles that guide every story we publish and partnership we form.

Editorial Independence

Our newsrooms operate with full editorial freedom. Commercial considerations never influence our journalism. This separation protects both our integrity and our partners' reputations.

Audience First

We succeed when our readers succeed. Every decision, from headline choices to platform investments, starts with the question: does this serve our audience better?

Transparent Partnerships

Sponsored content is always clearly labelled. Our readers know what is editorial and what is advertising. This transparency strengthens trust for everyone involved.

Our Journey

Key milestones in our growth from regional publisher to national media network.

Foundation

2009

Launched our first publication in Brisbane, focusing on local business and community news. Within six months, circulation doubled our initial projections.

Digital Expansion

2012

Launched our first digital platform, bringing print content online and introducing interactive features that deepened reader engagement.

Portfolio Growth

2015

Acquired three regional magazines, expanding coverage to Victoria and New South Wales. Introduced specialised verticals in travel and technology.

National Reach

2018

Crossed the milestone of one million monthly readers. Opened satellite offices in Sydney and Melbourne to strengthen national coverage.

Platform Innovation

2021

Launched native app experiences and podcast series, meeting audiences wherever they consume content. Newsletter subscriptions surpassed 200,000.

Today

2024

Our network now includes eighteen publications, serves over four million monthly readers, and partners with hundreds of brands seeking authentic audience connections.

Leadership Team

The experienced professionals steering our network forward.

David Thornton, Chief Executive Officer

David Thornton

Chief Executive Officer
Rachel Summers, Editor-in-Chief

Rachel Summers

Editor-in-Chief
Michael Nguyen, Chief Revenue Officer

Michael Nguyen

Chief Revenue Officer
Laura Mitchell, Head of Digital

Laura Mitchell

Head of Digital

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