Building trusted media connections across Australia for over fifteen years.
sepia-moon began as a single regional newspaper in Queensland, founded by journalists who believed local stories deserved national attention. Over the years, that commitment to authentic storytelling expanded into a network spanning print, digital, and multimedia platforms.
Today, our publications reach millions of readers monthly. Yet the founding principle remains unchanged: every story matters, and every reader deserves journalism they can trust.
We have grown not by chasing trends, but by consistently delivering value to our audiences and partners. That approach has earned us a reputation as one of Australia's most reliable independent media groups.
The principles that guide every story we publish and partnership we form.
Our newsrooms operate with full editorial freedom. Commercial considerations never influence our journalism. This separation protects both our integrity and our partners' reputations.
We succeed when our readers succeed. Every decision, from headline choices to platform investments, starts with the question: does this serve our audience better?
Sponsored content is always clearly labelled. Our readers know what is editorial and what is advertising. This transparency strengthens trust for everyone involved.
Key milestones in our growth from regional publisher to national media network.
Launched our first publication in Brisbane, focusing on local business and community news. Within six months, circulation doubled our initial projections.
Launched our first digital platform, bringing print content online and introducing interactive features that deepened reader engagement.
Acquired three regional magazines, expanding coverage to Victoria and New South Wales. Introduced specialised verticals in travel and technology.
Crossed the milestone of one million monthly readers. Opened satellite offices in Sydney and Melbourne to strengthen national coverage.
Launched native app experiences and podcast series, meeting audiences wherever they consume content. Newsletter subscriptions surpassed 200,000.
Our network now includes eighteen publications, serves over four million monthly readers, and partners with hundreds of brands seeking authentic audience connections.
The experienced professionals steering our network forward.
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